AtData’s Risk Score
AtData’s Risk Score is an important tool in our fraud detection system. It helps businesses make smarter decisions to protect themselves against fraud. By using AtData’s unique email data, this score not only enhances your current fraud detection methods but also provides a strong foundation for making informed choices. The goal is to help you protect your business effectively. Find more about email risk scoring for fraud prevention
A Simple 0-100 Score to Identify Risk
The Risk Score offers a straightforward way to assess the risk linked to an email address. It uses a scale from 0 to 100, where 0 means low risk and 100 indicates high risk. This score summarizes complex data analysis into an easy-to-understand number that helps you make quick decisions.
Why Choose the AtData Risk Score?
The Risk Score is based on a wide range of fraud detection factors, including behavioral insights and domain risk analysis. This multi-dimensional approach secures your operations effectively. The Risk Score uses machine learning, examining large sets of data to improve its assessments continuously. It takes into account various risk factors, such as historical data patterns and real-time interactions, to ensure accuracy and relevance.
Core Features to Determine Risk
Behavioral Insights
- Email Age: This metric shows how long an email address has been active. An email with a long history typically indicates a real user, while a new email may raise concerns.
- Email Velocity: This measures how quickly an email engages in transactions or communications. A high velocity might suggest suspicious activities, whereas a steady pace indicates normal usage.
- Email Popularity: This reflects how widely an email is used across platforms. An email that appears frequently in legitimate contexts is more likely to be authentic.
Platform Tumbling Check
This feature targets fraudsters who alter email sequences to avoid detection. By analyzing these changes, we improve our ability to identify scams and protect your platform.
Name and Postal Correlation
We cross-check user-provided names and postal addresses against our database to prevent identity fraud. This feature helps ensure the trustworthiness of transactions on your platform.
Email and Address Anomaly Detection
We monitor for unusual patterns, such as one email linked to multiple addresses, to catch sophisticated fraud tactics early.
Domain Risk Analysis
The Domain Risk Score specifically targets high-risk email domains, providing an essential tool for immediate response to threats.
IP Verification and Email Validation
We offer tools to assess IP trust levels and validate email addresses, ensuring secure interactions and filtering out risky contacts.
Fraud Consortium
This feature aggregates and shares fraud indicators across the network, enhancing your ability to detect and prevent fraud.
The AtData Advantage
With over 20 years of experience, AtData is a leader in Email Address Intelligence. We process billions of email events every month and have a 99% email recognition rate. Our partnerships and custom modeling capabilities, along with quick API integration, keep you ahead in the fast-changing digital landscape.